Welcome to a world of fun

Frankly, Play-doh had been off both kids’ and parents’ radars for some time. Sales were generally flat year on year with slow sales between January-July. Our brief was to increase front-of-mind presence amongst parents during this time. We did this by reminding parents of how creative, educational and inspiring Play-Doh is, and that it’s a great way to entertain 3-7 year olds when they’re in need of some quiet time. We achieved this with a targeted door drop to households that cleverly incorporated a sample pack designed to trigger positive memories and stimulate demand from the kids. This resulted in a 220% sales increase, a delighted client, happy kids and parents and ADMA Silver and APMA Gold awards.